A New Drying Experience.
We didn’t invent style. But for over 60 years, we’ve been in front of millions of mirrors, helping women invent their own. The SmoothWrap™ opens up new styling possibilities with its cutting-edge Dual Ion Therapy which rebalances the natural charge of your hair, leaving it feeling moisturized and conditioned. This is style, reinvented. This is SmoothWrap.
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